Ruben has 9 years of experience taking games from inception to worldwide launch. He learned and perfected his craft at AAA developers Electronic Arts and Eidos before playing a decisive creative role in establishing Minority Media’s reputation in games like award-winning Papo & Yo and Spirits of Spring. Respected across the game industry, Ruben’s numerous keynotes, master classes, and workshops, have inspired his peers. Ruben worked with the National Film Board of Canada (NFB) on I Love Potatoes, a narrative game about social innovation. Since launch, the game has collected numerous prizes for its engaging social features and transformative thematic (Best Social Game at the Canadian Videogame Awards in 2015; The 2016 NUMIX Grand Prix; 2017’s Best Original Interactive Production by the Academy of Canadian Cinema & Television; among others.) Since 2013 Ruben has explored the VR medium with gaming, educational and artistic projects: Minority Media’s Time Machine VR, Niwîchewâkan: Cree Syllabics VR (with the Cree School Board) and Museum Of Symmetry (with the National Film Board).