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Lancé en 2008, Matricules un projet d’archives en ligne, un registre imagé et documentaire du Studio XX regroupant 3738 documents et médias.


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2001PRM31218O

February 7, 2001

Titre forgé : andrea_cooper_htmlles2001_part 2

== Fr == disponible en anglais seulement
Artist continues by explaining that “Starring” was produced in several stages. Her intentions were to entice people to visit the site and to expand notions of what art is. She notes that in Fort St. Johns, art making is generally more traditional. NewTel & NLAC collaborative arts grant supported the project (13 – 14, 000$) which made the process of generating awareness about the project possible, aside the project creation itself. This involved placing a billboard on a local commuter road, the Marylyn Monroe like imagery contrasted with harsh wintery landscape. The artist reflects upon her father’s reaction upon seeing her in an image at that scale. She also produced a 30sec TV commercial on NTV (local station) that ran during the news hour. Shot with digital video, exterior scenes and landscapes were shot first, interior chroma-key scenes of the artist performing were shot afterward, and composites of the two were created with After Effects. Andrea stars against herself, as both the Monroe and Page characters. They are presented as 50ft women in Fort St. Johns. Shot at 6am, while the environment seemed all the more desolate and isolated. Artist received emails from people whom were irritated with the advertisements, citing that they did not actually intend to sell products. Andrea was impressed with the varied reactions. She had hoped to break through the barriers she views as existing between the local general public and artwork presentation. She refers to the ads, as well as postcards, as “fake advertising mini art pieces” intended to “lure” public to her website. She notes that the postcards were well-distributed / received. She received emails from visitors to the site that lived abroad, whom had been mailed these postcards, and sees them on fridges or in car interiors.

== En == Artist continues by explaining that “Starring” was produced in several stages. Her intentions were to entice people to visit the site and to expand notions of what art is. She notes that in Fort St. Johns, art making is generally more traditional. NewTel & NLAC collaborative arts grant supported the project (13 – 14, 000$) which made the process of generating awareness about the project possible, aside the project creation itself. This involved placing a billboard on a local commuter road, the Marylyn Monroe like imagery contrasted with harsh wintery landscape. The artist reflects upon her father’s reaction upon seeing her in an image at that scale. She also produced a 30sec TV commercial on NTV (local station) that ran during the news hour. Shot with digital video, exterior scenes and landscapes were shot first, interior chroma-key scenes of the artist performing were shot afterward, and composites of the two were created with After Effects. Andrea stars against herself, as both the Monroe and Page characters. They are presented as 50ft women in Fort St. Johns. Shot at 6am, while the environment seemed all the more desolate and isolated. Artist received emails from people whom were irritated with the advertisements, citing that they did not actually intend to sell products. Andrea was impressed with the varied reactions. She had hoped to break through the barriers she views as existing between the local general public and artwork presentation. She refers to the ads, as well as postcards, as “fake advertising mini art pieces” intended to “lure” public to her website. She notes that the postcards were well-distributed / received. She received emails from visitors to the site that lived abroad, whom had been mailed these postcards, and sees them on fridges or in car interiors.

Support: Digital Multimedia
Physical Description: MP3
Archivist's Note 4min18sec         Text by: p.a.duquette    Edited by Valérie d. Walker

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